twiz sauce:

branding, social strategy, & good ol’ storytelling.

why lighting?

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why lighting? 〰️

Twiz Creative chose to focus our talents on the lighting industry because it combines all things that excite us - art and design, tech and science, and the human condition.

Twiz Creative is on a mission to change the way the world sees, sells, and experiences lighting. How will we do this?

Through helping our clients develop authentic branding and an engaged social and online presence.

The work that we’ve done has already revolutionized the lighting industry’s social presence and we don’t plan to stop there.

meet the team

  • Creative Director

    Tiffany Wisnieski is the founder of Twiz Creative, a brand and marketing agency that helps lighting professionals build a social presence, connect with the design community, ease the sales process, and make their mark on the industry.

    Tiffany’s passion for lighting surfaced after working with a manufacturer’s representative agency and the IES Detroit Section.

    Before founding Twiz Creative, Tiffany worked with brands like Chevrolet, Cadillac, USAA, The Navy, Onstar, Travelocity, and the Detroit Lions. She also spent several semesters teaching in the Advertising Design department at the College for Creative Studies in Detroit, MI.

    As the principal of a women owned business, Tiffany served as the President of the Business Women’s Network of Royal Oak for 2 years where she helped to create inclusive communities for women building the business of their dreams.

    When she's not building social content strategies or designing killer brands, she's planning networking events, painting portraits, or wandering through the woods with her dog, Riley.

  • Marketing Director

    With a 12 year background in healthcare, Erika devoted those years serving as an occupational therapy assistant, contributing to the well-being of others.

    In a pivot to transition out of the hospital setting, Erika immersed herself in a local chiropractic office where she not only spearheaded the development of a functional neurology program but also took charge with the management of the office and social media presence.

    She also organized and led industry events prioritizing business development by networking with the community.

    Erika was on a mission to seek a balanced outlet for her creative and analytical inclinations. With her interest in understanding others, she found a love for social analytics and strategy. She took the leap into marketing full time and never looked back.

    When she’s not shooting client content or reviewing analytics, you can find her lovin' on her cats Balou and Figaro or rock climbing 🧗‍♂️

  • Chief Play Officer

    Riley is a 10 year old goldendoodle good boy.

    His responsibilities are paramount to the success of Twiz Creativa nd include (but are not limited to):

    💻 Occasionally barking on Zoom calls.

    🎾 Piling as many dog toys as he can find at your feet while working.

    🚶‍♀️ Taking the team for walks to promote a balanced lifestyle and creativity.

    😂 Performing comedic acts throughout the day to raise serotonin levels by producing laughter.

    When Riley is not working, he enjoys swimming in any body of water, snatching a frisbee mid-air, or playing hide-and-seek with his 87,000 toys around the house.

twiz values

  • Who doesn’t love a good adventure? We believe tryng new things is the way to creative breakthroughs and problem solving. So do something that brings you excitement and makes you feel alive. Adventure is what fuels life and that good Twiz creativity!

  • Every brand, product launch, employee, and so on has a story. There is a purpose in each one and we are experts in showcasing the realness of those stories. We take pride in being able to craft each story in a way to best connect wth the people that need to hear it most.

  • Ask questions and stay curious! Curiosity is the base of empathy and being able to connect. This principle is key when it comes to building an authenic brand and making connections online. At Twiz, we stay curious about our clients, collegues, friends, family, pets, neighbors, strangers…you get the point.

  • We believe in building a community within our company and helping others create inclusive environments. This sentiment is also true online. Representation builds trust and is important to the health of any company. We need the world’s good ideas and they can come from anyone, anywhere, at anytime.

  • We are human and that can be hard sometimes. Twiz is passionate about working with companies who help make the human experience a little easier, healthier, and more enjoyable.

  • We are a “tell it like it is” kinda agency. Transparency in our services and communications is important to us in keeing our clients and ourselves happier than a pig in sh*t.